05-09
Though luxury Replica Handbags are reducing advert
"What the first Fendi Handbags seems to be, going into 2009, is luxury advertisers — who will go unnamed — are trying to take advantage of the negative news in the market in order to secure a more favorable rate," said Jim Taylor, the publisher of Town & Country, a Hearst magazine.
An ad from Graff Diamonds. Both Brioni and Graff are cutting their budgets. "Jimmy Choo Handbags would be a reasonable argument if our costs weren’t going up dramatically, but we’re affected by the same things they’re affected by," he said. "Paper’s way up, postal’s way up."
Mr. Taylor said he was expecting smaller brands, in particular, to reduce the number of ads they would run in his magazine.
At Marc Jacobs Handbags, advertisers are being slow to commit, and financial services and real estate ads are plummeting, the publisher, Lisa Hughes, said.
Michael Rooney, the chief revenue officer of Louis Vuitton Handbags, the News Corporation division that publishes the Wall Street Journal and WSJ., said luxury advertising in the newspaper was about flat. There were 51 advertisers in the premiere issue of WSJ, he said, and 52 so far in the second issue, which comes out in December.
Luxury advertising in The New York Times has been “very stable” this year, said Denise Warren, senior vice president and chief advertising officer at The New York Times Media Group. She said the holiday issue of the fashion publication T Magazine was up by one page of advertising compared with last year. Still, she said, "there is absolutely nervousness in the Marc Jacobs Wallets."
And Mr. Ventimiglia of Departures said the January issue was down in ad pages.
"A page here and a page there add up," Mr. Ventimiglia said, "even though many lost pages are a result of delayed budgets, and we’re taking a hit."
Though luxury Replica Handbags are reducing advertising, many continue — quietly — to spend on client dinners and launch parties, which they view as directly affecting sales. But the events may not erase economic concerns.
In October, the Swiss watch brand Vacheron Constantin hosted a party to promote a new line of Mulberry Handbags, some costing as much as $60,000. Inside the event, it seemed like precrisis times: waiters passed trays of lobster wrapped in zucchini and beef en cro?te, and filled glasses with Mo?t & Chandon champagne.
"As of today I think Fake Handbags would be wrong to stop everything because of the crisis," said Julien Tornare, the president of Vacheron Constantin North America, in an interview. "Of course we will adjust if we have to in the future, but right now we don’t want to react."
Two men in suits, sipping drinks, walked past one of the watches, mounted on a pedestal like a museum piece.
"You see the watch?" one asked.
"Nice little watch," the other replied.
"Yeah, it is," the first one said.
But they kept walking.
